Moments of sheer pleasure, Libary

Our latest models presented to their new owners

The fascination
of the first encounter

Moments of sheer pleasure 2012

BMW 640d Gran Coupé

A design that perfectly combines sportiness with comfort, inside and out. For those who like to express their individuality.
>Resource-efficient production
  • The BMW 640d Gran Coupé is produced at the BMW plant in Dingolfing.
  • Almost 70 % of new vehicles leaving the Dingolfing plant are shipped by emission-friendly rail. As a result, over 100 fewer trucks are needed per day.
Klaus Schulten
BMW Welt, Munich, 20 November 2012
Attributes that impressed me right away...
 dynamic
 superior
 sporty
 great acoustics
What I am most looking forward to...
“Listening to the Vienna Philharmonic New Year’s concert with Mariss Jansons on the drive home and enjoying the unique sound in this fantastic interior. And, of course, trying out everything else right away.”

MINI Cooper Roadster

Powerful, aerodynamic and impressively agile. For those who like to combine adventure with comfort. With its spacious design, the new MINI Roadster is the perfect choice.
>Resource-efficient production
  • The MINI Cooper Roadster is produced at the MINI plant in Oxford.
  • Thanks to a new painting technology, the paint shop uses 8,000 MWh less energy and generates 1,600 tons less CO2.
Petra Bräuhauser,
MINI Munich, 6 December 2012
Attributes that impressed me right away...
 agile
 smooth-running
 pure
 free
 responsive
What I am most looking forward to...
“Driving through Italy for the first time with the top down. But mostly, I’m happy to own a MINI again. It has been a cult car to me for more than 20 years.”

BMW 750i

For visionaries who seek the ideal combination of luxurious comfort and the ultimate in intelligent safety for a unique driving experience.
>Resource-efficient production
  • The BMW 750i is produced at the BMW plant in Dingolfing.
  • More than half of the plant’s water requirements are met by groundwater that is unsuitable for drinking. This conserves valuable resources.
Dr. Klaus-Peter Fritzsche,
BMW Welt, Munich, 8 November 2012
Attributes that impressed me right away...
 innovative
 powerful
 safe
 luxurious
What I am most looking forward to...
“My next business trip, when I’ll be driving for several hours again. It should be nice and relaxed in this model. The 7 Series is such a quiet ride, you hardly hear any noise at all. No stress or strain for me or my body. So I’ll arrive as fresh as I left.”

BMW X1 xDrive28i

The perfect car for anyone who likes to add their own personal touch and appreciates functional versatility.
>Resource-efficient production
  • The BMW X1 xDrive28i is produced at the BMW plant in Leipzig.
  • Heat recovery in the paint shop: reclaimed waste heat is reused at other stages of the production process. This lowers gas consumption and demand for electrical power by 32 %.
Linda Bätz,
BMW Welt, Munich, 9 November 2012
Attributes that impressed me right away...
 athletic
 nimble
 convenient
 strong
 flexible
What I am most looking forward to...
“I am going to drive straight to my daughter’s and take her on a shopping trip. I decided on a smaller car, because my children are grown up – but there is still plenty of space in the luggage compartment.”

BMW ActiveHybrid 5

With its highly intelligent drive concept, this hybrid is the right choice for anyone looking for an environmentally friendly car with the ideal dimensions of a sedan, but unwilling to compromise on dynamic performance.
>Resource-efficient production
  • The BMW ActiveHybrid 5 is produced at the BMW plant in Dingolfing.
  • The paint shop reconditions up to 40,000 litres of water per hour, which it then feeds back into the production processes.
Patrick Shuao-Fong Chung,
BMW Welt, Munich, 21 November 2012
Attributes that impressed me right away...
 connected
 reliable
 environmentally friendly
 uncompromising
What I am most looking forward to...
“The first time I drive in California, I want to open the sun roof and cruise along the roads silently and emission-free – just so I can be at one with nature.”

BMW C 650 GT

For sprints and long distances: the new Maxi-Scooter conveys an amazing feeling of freedom and independence. It is extremely economical and features many practical details, such as LED daytime running lights for added safety.
>Resource-efficient production
  • The BMW C 650 GT is produced at the BMW plant in Berlin.
  • Electrostatic coating of plastic parts significantly reduces emissions.
Helmut Berner,
Karl Maier Motorrad, Neufinsing near Munich
5 December 2012
Attributes that impressed me right away...
 outdoorsy
 independent
 mobile
 efficient
 comfortable
What I am most looking forward to...
“When I get to ride my new scooter in the mountains for the first time, or cruise past all those RVs during the summer holidays. Now I have the driving performance of a motorcycle with all the comfort of a scooter.”

BMW 318d Touring

Consistently smart design for maximum flexibility. The authentic feel of the new BMW 318d Touring is also part of its appeal.
>Resource-efficient production
  • The BMW 318d Touring is produced at the BMW plant in Munich.
  • 99.8 % of the waste generated at the BMW plant in Munich is recycled.
Fabrice Rustler and Enrico Lepschi,
BMW Welt, Munich, 19 December 2012
Attributes that impressed us right away...
 harmonious
 dependable
 spacious
 smooth
 fuel-efficient
What we are most looking forward to...
“We are going snowboarding in just a few days. It should be a nice, smooth drive in this car and we’ll have plenty of room for all our equipment. And for our dog, Nika, too.”

MINI John Cooper Works

The fastest MINI on the road today, with exceptional traction control combined with intelligent technology for top performance.
>Resource-efficient production
  • The MINI John Cooper Works is produced at the MINI plant in Oxford.
  • The paint shop ventilation system recycles heated air back into the system to supply the main paint spraying unit. This saves 6,000 MWh of energy and 1,250 tons of CO2 per year.
Manuela Gruschwitz, 
MINI Munich, 20 December 2012
Attributes that impressed me right away...
 unusual
 clever
 bold
 likeable
 thrilling
What I am most looking forward to...
“We have set up a whole fleet of MINI for our company. MINI is a way of life for me – a holiday I can look forward to every day.”

Rolls-Royce Phantom Series II

A combination of the latest technology and engineering expertise with timeless, contemporary design: for all those who seek to redefine luxury.
>Resource-efficient production
  • The Rolls-Royce Phantom Series II is produced at the Rolls-Royce plant in Goodwood.
  • The Goodwood plant pursues a rigorous recycling and waste prevention policy. Parts are delivered in recyclable packaging to avoid waste.
Herbert Geiss,
Rolls-Royce, Cologne, 4 February 2013
Attributes that impressed me right away...
 refined
 exclusive
 quiet
 top-quality workmanship
What I am most looking forward to...
“I’m going to drive all the way down to Nuremberg this weekend, so I can enjoy the car to the full. Normally, I only drive a car for a short while. But I want to drive my new Rolls-Royce for longer. There’s no alternative to the Phantom for me anymore.”