“Our Strategy Number ONE
will enable us to maintain our success.”

Dr. Norbert Reithofer

Talking with
our Future.

We connect the ideas of today and tomorrow.

Recognising society’s needs
and thinking ahead.

Dr. Norbert Reithofer talks to BMW Group apprentices
about the future of individual mobility.
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Carola Hensel,
Munich
 
31 January 2013, Double cone at BMW Welt, Munich
Carola Hensel
We sold more cars in 2012 than ever before. But there is also a lot in the news about the euro crisis. How will future crises affect us? Does this mean we will sell fewer cars?
Dr. Norbert Reithofer
We have every reason to be confident about the future. We have great vehicles, a highly flexible production system and will be bringing innovative cars like the BMW i3 onto the market this year. Of course, we have to keep a close eye on developments in Europe and around the globe because of the increasing volatility worldwide. Our Strategy Number ONE will enable us to maintain our success. It is also important to keep costs under control – that is the only way we can steer successfully through crises and invest in the future.
We have great vehicles, a highly flexible
production system and will be bringing
innovative cars like the BMW i3 onto the
market this year.”
Dr. Norbert Reithofer
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Simon Huber,
Dingolfing
 
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Cennet Sahin,
Munich
Simon Huber and Cennet Sahin
You already mentioned that the BMW i3 will be coming out this year. When do you think we will stop seeing cars with combustion engines and all just drive electric?
Dr. Norbert Reithofer
You have to look far into the future for that. We will be driving mostly combustion engines for many years to come. But those engines will have to be even more efficient in the future. We need new approaches, like the three-cylinder engine, as well as new technologies, such as electromobility. We have already made tremendous progress in reducing CO2 emissions, but we cannot afford to take it easy. We will only be able to meet ambitious CO2 legislation in the future if we have efficient combustion engines and electric motors.
We have already made
tremendous progress
in reducing CO2 emissions.“
Dr. Norbert Reithofer
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Albian Ibraimi,
Munich
Albian Ibraimi
This shows how much sustainability means to the BMW Group. But why is sustainability so important to the company?
Dr. Norbert Reithofer
I believe that everyone – individuals and companies alike – should contribute to greater sustainability. And that applies to us as an automobile company, in particular. With all our improvements in production, such as the reduction of energy and water consumption at our plants, the BMW i3 and the i8 capture exactly our direction.
I believe that everyone should contribute
to greater sustainability.“
Dr. Norbert Reithofer
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Sebastian Forster,
Munich
 
 
Miriam Wittmann,
Munich
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Duc Huy Cao,
Munich
Sebastian Forster and Duc Huy Cao
Now that we’re also building a plant in Brazil, will the same standards apply there, too? Will young associates be able to go to Brazil in the future? People are the BMW Group’s capital, after all.
Dr. Norbert Reithofer
Our high sustainability standards apply to all our plants, wherever they are built. And we would certainly like to see young people go abroad to help set up the plant or develop the market, and gain work experience. That is something I can recommend to anyone. I learned a lot myself from my time abroad. That is the kind of experience that enriches our lives and helps us grow into global citizens.
Our high sustainability standards apply
to all our plants, wherever they are built.“
Dr. Norbert Reithofer
Miriam Wittmann
If you look ahead 20 years from now, where do you see BMW? Will we still be number one?
Dr. Norbert Reithofer
Yes, I am sure we will. But we will have to keep on working hard to stay ahead. Highly motivated people and innovation are the key. That is what makes cars like the i3 and the 6 Series Gran Coupé so important. They are icons with a positive impact on all our vehicles.